Crossfit is an unstoppable movement comprised of the fittest people in the world. Reebok is a key sponsor of the Crossfit games that bring all of these athletes together to compete. When Reebok needed a video production agency to help develop content they reached out to M34. M34 jumped in and worked out creative direction and scripts for 3 videos to promote Reebok’s athlete fitting experience, Nano 7 Weave launch and the Crossfit game experience. M34’s crew hit the events hard shooting events over 7 days and turning around finished spots as fast as the client needed.

Producers: Jim Stiener / Chase Stiener
Master Story Strategist: Jacqi Bjordahl
Editor: Daniel Kinney
Client: Reebok

For the particulars on this project, give us a holler.